Main Menu

Porsche Cars North America officially opens new Atlanta headquarters

Thursday, May 7, 2015

It’s a big day for Porsche Cars North America (PCNA) with the official opening of its Porsche Experience Center (PEC) and headquarters in Atlanta today, which can be found off of One Porsche Drive.

The significance is clear: Porsche invested $100 million into the development of the property, making it the single largest investment the automaker has made in North America.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Müller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”

The headquarters provides office space for PCNA, Porsche Financial Services, Porsche Business Services, Porsche Consulting, and Mieschke Hofmann & Partners. In addition, the 27-acre complex also houses a 1.6-mile driver development track, classic Porsche gallery, restoration center, human performance center, driving simulator lab, and a fine-dining restaurant named 356, all of which are the main draws for PCAers, Porsche customers, and the general public. It is estimated that 30,000 guests will visit the PEC and headquarters.

“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”

Porsche states that more than 70 locations were considered for PCNA’s new headquarters, but that Atlanta, Georgia was the ideal location. According to Atlanta Mayor Kasim Reed, the reasons were: “a low cost of doing business, a high quality of life, access to the world’s busiest and most efficient passenger airport, and the fastest-growing container port in the country.”

The PEC and headquarters will ultimately employ 450 people with more than 100 positions that are new to Georgia.

Head below to read Porsche’s official press release, and look forward to an interview with Matthias Müller soon. And be sure to visit PCA's Facebook page for more photos and a video of a Porsche circling the low-friction sid pad — sideways.

Photos by Pete Stout and courtesy Porsche

Porsche Press Release

Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta
 
Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta, Georgia. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space. The experience center has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”

An estimated 30,000 guests are expected to visit the uniquely designed Porsche Experience Center each year. Visitors and corporate groups can hone their driving skills, reserve meeting space in the fully-equipped business center, view classic Porsche automobiles or dine at Restaurant 356, aptly named after the first production Porsche model.

“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”

The 1.6-mile Driver Development Track runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of all Porsche models.

“Porsche’s investment in its new headquarters represents the confidence it has in the future success of our state, our economy and our workforce,” said Georgia Governor Nathan Deal. “The facility at One Porsche Drive is as innovative, forward-thinking and performance-driven as the company itself. From their windows on I-75, travelers have borne witness to the progress being made here, and now, the day has come when these same visitors can truly experience all that Porsche and Georgia, have to offer.”

More than 70 alternative locations in a number of states were considered during site selection. In the end, Atlanta’s transportation infrastructure, skilled workforce and strong support from the city and the state were key reasons for the decision to expand in Atlanta. The proximity to the world’s busiest airport allows approximately 80 percent of the U.S. population to reach the Porsche Experience Center within two and a half hours of flying time.

“I am delighted to extend a warm welcome to Porsche Cars North America and congratulate them on their grand opening,” said Atlanta Mayor Kasim Reed. “Porsche discovered why Atlanta has the third-highest concentration of Fortune 500 companies: a low cost of doing business, a high quality of life, access to the world’s busiest and most efficient passenger airport and the fastest-growing container port in the country. Businesses are voting with their feet and choosing Atlanta as the place to build and grow.  We are proud to have Porsche, an iconic, best-in-class company, make their new home here.”

Porsche Cars North America (PCNA) has called the Atlanta area home since 1998. PCNA is now joined by Porsche Financial Services, Porsche Business Services, Porsche Consulting and Mieschke Hofmann & Partners, with all five entities housed under the same roof. Ultimately, 450 employees will be based at the new headquarters, over 100 of whom fill positions that are new to Georgia.

Source: Porsche

5
Average: 5 (2 votes)