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WeatherTech to be title sponsor of IMSA SportsCar Championship from 2016 to 2026

Tuesday, August 11, 2015

After two years as the TUDOR United SportsCar Championship (TUSC), the title sponsor of the race series will be WeatherTech in 2016. The International Motor Sports Associaten (IMSA) and WeatherTech announced last weekend that the series will be called IMSA WeatherTech SportsCar Championship from 2016 through 2026.

Besides the fact that the Porsche factory team, Porsche North America, and Team Falken race 911 RSRs in TUSC's GT Le Mans (GTLM) class, WeatherTech fields a race team in TUSC's DT Daytona class that operates the #22 Porsche 911 GT America. Cooper MacNeil, son of the company's founder and CEO, David MacNeil, races the #22 WeatherTech Racing Porsche with co-driver Leh Keen.

"We are thrilled to be a part of the next evolution of sports car racing with the influx of new FIA GT3 cars next season and the new prototypes coming in 2017," David MacNeil says. "This is an exciting time for sports car racing in America and I hope to help broaden the appeal of this compelling sport.”

Here's the 2016 schedule for the WeatherTech SportsCar Championship:

  1. Rolex 24 Hours at Daytona Jan. 29-31
  2. Sebring, Mar. 18-19
  3. Mazda Raceway Laguna Seca, April 30-May 1
  4. Detroit   June 4
  5. Watkins Glen International Raceway, July 2-3 
  6. Canadian Tire Motorsport Park (Mosport), July 9 -10 
  7. Lime Rock Park, July 23
  8. Road America, Aug. 6 - 7
  9. Virginia International Raceway, Aug. 20 - 21
  10. Circuit of the America’s, Sept. 16 - 18
  11. Petit Le Mans at Road Atlanta, Sept. 30 -1

Source: IMSA via Kyle Chura

IMSA WeatherTech SportsCar Championship is born at Road America  
by Kyle Chura

The International Motor Sports Association (IMSA) and WeatherTech jointly announced this past weekend at Road America that the leader in automotive accessories and one of the industry’s most strategic marketers of its products will become the new entitlement partner of IMSA’s premier sports car series. As part of a multiyear agreement with IMSA, the series will be called the IMSA WeatherTech SportsCar Championship effective November 1, 2015.

The company is owned by Founder and CEO David MacNeil, who has a longstanding passion for sports car racing and has raced professionally. His son, Cooper MacNeil, currently races in the TUDOR United SportsCar Championship GT Daytona (GTD) class, co-driving the No. 22 WeatherTech Porsche 911 GT America with Leh Keen for Alex Job Racing. 

“I have been involved in racing for over 30 years,” MacNeil said. “I’ve competed in IMSA with Alex Job, finishing on the Sebring podium in 1999. My son Cooper has been driving in the American Le Mans Series and TUDOR Championship for the past six years. We are thrilled to be a part of the next evolution of sports car racing with the influx of new FIA GT3 cars next season and the new prototypes coming in 2017. This is an exciting time for sports car racing in America and I hope to help broaden the appeal of this compelling sport.”

The combination of MacNeil’s passion for motorsports and the company’s automotive focused product line was hailed as a perfect match by team owners and competitors alike. 

“WeatherTech is the perfect choice to serve as our new entitlement partner as we further expand the marketing activation and exposure of what now will be known as the IMSA WeatherTech SportsCar Championship,” said IMSA CEO Ed Bennett. “David MacNeil’s enthusiasm and personal passion for our sport, along with his proven success at growing the WeatherTech brand through brilliant, high-quality manufacturing and aggressive product marketing, will pay dividends for all involved. This new partnership coupled with the introduction of many new global race car specifications to the IMSA WeatherTech SportsCar Championship over the next two seasons gives us an extremely bright future in support of our overall IMSA plans.”

The 2016 IMSA WeatherTech SportsCar Championship will kick-off with the 54th running of the Rolex 24 Hours at Daytona Jan. 29-31.

IMSA WeatherTech SportsCar Championship 2016 Schedule: 

Rolex 24 Hours at Daytona Jan. 29-31
Sebring, Mar. 18-19
Mazda Raceway Laguna Seca, April 30-May 1
Detroit   June 4
Watkins Glen International Raceway, July 2-3 
Canadian Tire Motorsport Park (Mosport), July 9 -10 
Lime Rock Park, July 23
Road America, Aug. 6 - 7
Virginia International Raceway, Aug. 20 - 21
Circuit of the America’s, Sept. 16 - 18
Petit Le Mans at Road Atlanta, Sept. 30 -1

 

 

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