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Porsche opens Experience Center in LA, North American motorsport operation moves in

Tuesday, November 15, 2016

Yesterday Porsche announced the public opening of its new Experience Center in Los Angeles (PEC LA), which also serves as Porsche Motorsport North America’s (PMNA) new headquarters and a classic race car repair and restoration shop.

The $60-million facility sits on 53 acres next to the 405 freeway, and contains a “driver development track with eight educational modules totaling 4.1 miles, a changing race car exhibit, and a fine-dining restaurant,” according to Porsche. The main draw for Porsche customers and automotive enthusiasts likely will be those driving modules, which are composed of:

  • two handling circuits
  • ice hill
  • off-road course
  • dynamics area
  • launch control and acceleration straightaway
  • low-friction handling circuit and skid pad
  • hydraulic kick-plate

Like its East Coast counterpart in Atlanta, attendees may reserve meeting space, compete in driving simulators, and shop for Porsche accessories and memorabilia. The fine-dining facility, Restaurant 917, pays homage to the Porsche driven to the automaker’s first overall win at the 24 Hours of Le Mans.

With PMNA now headquartered at PEC LA, race teams running 911 GT3 Cups, GT3 Rs, and GT4 Clubsports in need of an authorized Porsche sales, service, or parts provider must head 30 miles northwest of the former base of operations in Orange County.

"As our largest single market in the U.S., California has played an integral role in Porsche's success throughout our 66-year history in the United States" said Klaus Zellmer, President and CEO of Porsche Cars North America. "Our new west coast destination provides a unique product and brand experience for our customers and fans in a region where the automobile is so passionately celebrated."

Source: Porsche


Full Porsche Press Release

Porsche Opens New $60 Million Experience Center and Motorsport Headquarters in Los Angeles

53-acre complex features driver development track, race car exhibit and fine-dining restaurant

ATLANTA, Nov. 14, 2016 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), today officially opened its second Porsche Experience Center (PEC LA) in the United States. The new $60 million facility will serve as the company's premier West Coast destination for the public, including automotive enthusiasts and Porsche customers. Located on the 405 Freeway in Carson, California, convenient to three of the Los Angeles area airports, the 53-acre complex is also the new home of Porsche Motorsport North America. The PEC LA features a driver development track with eight educational modules totaling 4.1 miles, a changing race car exhibit, and a fine-dining restaurant.

Guests and corporate groups visiting the new facility can hone their driving skills on courses built to demonstrate the power, responsiveness and safety of Porsche sports cars. The company opened its first $100 million Experience Center and North American headquarters in May 2015 in Atlanta. With facilities on each coast, the U.S. is the only country with two Experience Centers, representing the largest investments for Porsche outside Germany to date.

"This is a significant milestone for Porsche, as we further expand our presence in the United States," said Oliver Blume, Chairman of the Executive Board of Porsche AG. "Our decision to open a second Experience Center in North America underscores our commitment to the largest sports car market worldwide."

If California were a country, it would be the fifth largest market, accounting for 23 percent of Porsche vehicles sold in the United States. Of the 51,756 Porsche vehicles PCNA delivered to customers in the U.S. last year, 12,016 were sold in California.

Visitors to the PEC LA can enjoy instructor-led, 90-minute experiences on the driver development track in Porsche sports cars. The eight training modules include two handling circuits, an ice hill, an off-road course, a dynamics area, a launch control and acceleration straight, as well as a low friction handling circuit, low friction circle, and hydraulic kick-plate.

"As our largest single market in the U.S., California has played an integral role in Porsche's success throughout our 66-year history in the United States" said Klaus Zellmer, President and CEO of Porsche Cars North America. "Our new west coast destination provides a unique product and brand experience for our customers and fans in a region where the automobile is so passionately celebrated."

In addition to driving experiences, guests can reserve meeting space, view historic Porsche race cars or dine at Restaurant 917, aptly named after the iconic race car that gave Porsche its first win at the famed French endurance race, the 24 Hours of Le Mans. The state-of-the-art business center features 6,000 square feet of main event space.

The new complex is also home to Porsche Motorsport North America (PMNA), the only authorized sales, parts, and service provider in the United States and Canada for all purpose-built Porsche race cars such as the 911 GT3 Cup, 911 GT3 R, and the Cayman GT4 Clubsport. PMNA also provides engine and transmission servicing, on-site race support at multiple international racing series, and certain restoration services. A glass wall inside the atrium of the new Porsche Experience Center provides visitors with a clear view into the Porsche Motorsport North America workshop, where historic race cars are repaired, track vehicles are maintained, and race cars from owners and collectors are exhibited.

"Tourism in Los Angeles is already growing with incredible speed — and this one-of-a-kind attraction will add even more horsepower to our economy," said Mayor Eric Garcetti. "The Porsche Experience Center will draw motor enthusiasts from around the world, and I am proud to welcome this unparalleled winning tradition to our city."

The Atlanta Porsche Experience Center welcomed 36,000 visitors in its first year of business. The company anticipates the new Porsche Experience Center will mirror the success of its sister facility in Atlanta, with an expected 50,000 guests each year. Guests interested in visiting or booking a driving experience at the new facility, may find additional information at https://www.porschedriving.com/centers/Los-Angeles

"It has been a pleasure working with Porsche to bring this amazing facility to Carson.  Now, in addition to being known for our excellent location, Carson will now be known as home of this premier Porsche venue," expressed the city's Mayor Albert Robles. "With its renowned sports cars featured on the track visible from the 405 and 110 freeways, I am confident the Porsche Experience Center will be a tremendous success. I look forward to welcoming the thousands of visitors who will come from around the world to experience this exciting destination."

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