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I fell in love at the LA Auto Show

Wednesday, December 20, 2017

Article by Vu Nguyen
Photo by Damon Lowney

Together with Porsche, PCA hosted over 300 members in the Porsche booth at the Los Angeles International Auto Show, two hours before it opened to the public on December 1 (click here to watch the live stream from the event). I fell in love that morning, but it’s likely not what you think.

Porsche brought out some new, serious hardware for folks to enjoy: 911 GT2 RS, 718 Cayman/Boxster GTS, 911 Carrera T, Panamera e-Hybrids, 911 GT3 Touring, and more. I have been accused of being a bit of a romantic and easily courted by almost anything. Most would probably guess that I fell in love with the Nürburgring-crushing “King Kong” (aka GT2 RS), but that wasn’t it. Others might guess the wolf-in-sheep’s clothing GT3 Touring or the minimalist Carrera T. Nope and nope. It was during the presentation given by Product Manager of Cayenne and Macan Austin Latchaw when love struck. The new Cayenne Turbo was parked next to him, and something on it caught my eye — my jaw proceeded to drop.

Latchaw mention that the SUV on display was fitted with a new technology: Porsche Surface Coated Brakes (PSCB). The brakes generate 90% less dust than a normal set of discs, perform better, and I presumed cost much less than carbon-ceramics. When I crouched down to peer at them, I noticed the mirror-like surface on the brake rotors — and the white brake calipers! I think my heart skipped a beat. Surely this has to be a dream. How did this Cayenne have no visible brake dust or marks on the rotors? Surely it was driven into the display room. There’s no way the dull sheen of normal rotors could have simply been polished away. 

I’m pretty sure I didn’t hear the rest of Latchaw’s presentation as I sat on the floor mesmerized by the PSCBs. Fast forward a day to the following Southern California PCA event, Tech Tactics, and I had the opportunity to gush about my new love to Product Managerof 911 and 718 Andrew Lennon. He confirmed that the tungsten carbide-coated brakes deliver the best of both worlds and were not a dream. I also learned for certain that they are priced in between the standard iron rotors and top-of-the-line carbon-ceramic rotors. Of course my follow up question was, “Will these be available on all Porsche models?” Lennon just smiled. I guess we’ll just have to wait and see. For now, click here to read up on the details of my new love.

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