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PCNA and RM/Sotheby's announce 70th Anniversary auction at Porsche Experience Center Atlanta

Tuesday, March 13, 2018

Ferrari and Aston Martin have a long history of hosting single-marque classic car auctions in their respective hometowns of Maranello and Newport Pagnell. Now Porsche joins that illustrious group. RM Sotheby’s,has announced The Porsche 70th Anniversary Sale, an exclusive, single-marque auction to be held at Porsche Cars North America’s (PCNA) Experience Center in Atlanta.

Set for the weekend of October 27, the sale shortly follows official US 70th anniversary celebrations taking place as part of Porsche Rennsport Reunion VI and will feature approximately 70 sought-after collectible Porsche models, spanning the marque’s illustrious 70-year history as a sports car manufacturer. 

“RM Sotheby’s entire global team is thrilled to be working with Porsche to present the Porsche 70th Anniversary Sale,” says Kenneth Ahn, President of RM Sotheby’s. “We’ve witnessed record-setting results and incredible atmosphere at several manufacturer-supported single-marque sales over the last decade, and we look forward to offering our clients an unparalleled auction experience in Atlanta this fall. The Porsche Experience Center demonstrates the incredible lifestyle that Porsche ownership affords and celebrates the ultimate enjoyment of any of their models — driving them. Spectacularly designed with attention-to-detail paid in every regard, from the upholstered seats in Restaurant 356 to the precision of the track, Porsche DNA is visible in every square inch of the place. We look forward to collaborating with Porsche to deliver an unforgettable experience for Porsche collectors and enthusiasts in celebrating the brand’s 70th Anniversary.”

“We are excited to open our doors to RM Sotheby’s exclusive Porsche only sale this coming October,” said Andre Oosthuizen, Vice-President of Marketing for Porsche Cars North America. “Even before the full concept of our first Porsche Experience Center in North America saw the light of day, we realized the tremendous opportunities a facility like this would attract. In fact, in the three short years since our grand opening, we’ve hosted multiple major movie productions, have seen 115,000 enthusiasts come through our doors, opened the Porsche Classic Center, and created rotating displays in our Heritage Gallery. Our Porsche Experience Centers are a natural location for a classic automotive auction of this magnitude and we look forward to working closely with RM Sotheby's to ensure they, and their guests have a successful weekend at our home in Atlanta.”

The entire Porsche Experience Center Atlanta (PEC ATL) will be open for RM Sotheby’s registered bidders to enjoy. Amenities include a 1.6-mile driver development track; a Business Center; Classic Car Gallery and Restoration Center; and, the Porsche Exclusive — Personal Design Studio. In addition, the experience center includes a Driving Simulator Lab, the Porsche Driver’s Selection Store, the Carrera Café, and Restaurant 356 for the ultimate Porsche-themed fine-dining experience. will report on consignments as they are announced.

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